Free Reading It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer

It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer - Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyanis objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her money.


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Book Details

️Book Title : It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer
⚡Book Author : Kishore Biyani
⚡Page : 268 pages
⚡Published 2011 by Rupa & Co. (first published February 2nd 2007)


It Happened In India: The Story of Pantaloons, Big Bazaar, Central and the Great Indian Consumer

Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India. Incidentally, Kishore Biyanis objective is to capture every rupee in the wallet of every Indian consumer, wherever they are - an investment banker living in a south Mumbai locality or a farmer in Sangli. As large business houses enter the retail space, Kishore Biyani is not just concentrating on retail but aiming to capture the entire Indian consumption space. From building shopping malls, developing consumer brands to selling insurance, he is getting into every business where a customer spends her money.

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